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Wednesday, 9 September 2009

Apple September 9th Event: It's Only Rock and Roll (but we like it)

Today is the day of the very anticipated Apple September 9th event and I've been following the keynote since it started (6PM GMT) and this post is going to be covering most of the things announced in the keynote which I am following here.
First of all, OS 3.1. OS 3.1 is the new update for the iPhone and iPod Touch, the main new feature (that has been covered so far) is that there are now App Genius. The same as Genius for the music, but now for Apps. Genius recommends new apps based on the ones you already own! Genius!

Next, iTunes 9. it is officially live NOW and, I think, you can download it now too! Here's a breif run down of new features:

  • Genius mixes. Basically, iTunes DJ crossed with Genius.
  • Improved syncing! App management in iTunes! You see the homescreen and everything!
  • Home sharing with shared libraries. Copy songs from computer to computer up to 5 times!
  • iTunes store reonnovation!
  • iTunes store now has LPs!
As Jobs himself says (did I forget to say STEVE bley JOBS is doing the keynote???!!! Well, he is.) these are just a few of the new features in iTunes 9.

Straight after this happened in the usual Apple fashion, image with bullets to the side, Jeff Robins pops on stage to demo iTunes 9 by starting with App Organisation and connecting his iPod Touch.

So, you can select multiple apps at once, and move them, just click and drag. You can even reorder the pages! Then, in the usual way, click Apply and it's done.

Robbins then demos the Homesharing part of it all, which is really quite self-explanatory so I won't really cover that too much, just that it requires lots and lots of passwords! Now this is neat: The ability to sync purchases. Loving it!

iTunes Store re-design:
  • Nav bar at the top, no more going back to home, and each category has its own sub menu and within that are genres for each category
  • Click an album, and you get a pop-up with all the tracks
  • Share information to Facebook! (the first of many social features)
  • Another look at iTunes LPs comes now...
  • Each page in the LPs have a custom theme, same principle to that in Tap Tap
iTunes extras:
  • Movies have a DVD/BluRay extra features
The iTunes 9 demo concludes as STEVE bley JOBS returns to the stage. iTunes 9 is available NOW says JOBS as Phil Schiller takes the stage. You may remember him from the recent conference when he covered for Jobs.

Moving onto iPods:
  • 225 million units sold!
  • 73% of market share, as opposed to Zune's 1.1%
  • Not surprisingly, the iPod Touch is the most sold
  • 20 million of those alone sold
  • Phil begins comparing the iPod to other gaming devices, the PSP and DS, I honestly don't care here... :P
  • And then, there's a demo of iPod games, which is going on a bit...
  • When it finally ends, Phil Schiller returns to talk about the fact that the iPod Touch is the cheapest way to the App Store
  • We now have a 64GB iPod Touch, which is 50% faster!
  • They've also added OpenGL|ES to the 64GB version
  • And there's a new ad for the new iPod Touches, which they show off now (that's your cue Apple :P)
  • They're also changing the iPod Classic to 160GB as opposed to 120GB
  • New Shuffle colours! Black, pink, silver, green and blue
  • Plus, a special edition stainless steel version in black for an upped price
  • The rumours are true! Video cameras have arrived!
  • The iPod Nano: Video camera, speaker and mic, all built in!
  • And, iPod Nano gets Genius!
  • Not only that, FM Radio, Voice Recorder and Pedometer (works with Nike + by the way), all built in.
  • And here comes the NEW iPod Nano ad which shows of Video a lot...!
  • Norah Jones comes on stage to play her new set...
Just a small update here, with the Apple Store back up now, there doesn't seem to be any cameras on the new iPod Touch, however there is a Remote in the 16+GB versions along with a mic, but not in the 8GB.

After the iPod part, STEVE bley JOBS ended the keynote and sent everyone packing... No show of the rumoured tablet, and not even a camera on the iPod Touch, just the Nano.

For now,
Yours,
Ratscallion


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